- BBC Radio Derby broadcaster died at a hospice at 7.05am this morning
- Touched thousands of listeners with openness as he battled skin cancer
- Heartbroken colleagues paid tribute to the talented broadcaster today
- His name was chanted at Derby County's match away at Millwall
BBC broadcaster Colin Bloomfield, who touched thousands of listeners with his openness and optimism as he battled skin cancer, has died aged 33.
Bloomfield, who worked at BBC Radio Derby for 10 years as a presenter, reporter and Derby County commentator, died at a hospice near his home town of Shrewsbury this morning.
Today, fellow broadcasters paid tribute to the 'perfect colleague' whose positive outlook on life made him such a popular figure.
Hugely popular BBC Derby broadcaster Colin Bloomfield has died aged 33 after battling skin cancer
A charity appeal prompted by his diagnosis has so far raised more than £62,000 in just over two months.
The money will be used to make hundreds of schools in Derbyshire and East Staffordshire 'sun safe', by educating youngsters about skin cancer prevention.
Bloomfield lost his battle with cancer after it spread around his body from a cancerous mole.
The malignant melanoma was removed from his leg 10 years ago but returned in 2013 and last year he was given only months to live.
Bloomfield, pictured with fellow broadcasters Ant and Dec, died this morning at the age of 33
Heartbroken colleagues paid tribute to the talented broadcaster today.
Radio Derby's editor Simon Cornes said: 'Reporter, producer, commentator, presenter - Colin was all of those.
'You're lucky in radio if you're good at one of these things but Colin's talent was a rare one and he was extraordinarily accomplished at all of them. He made it seem easy. We know it isn't.
'If you were designing the perfect colleague you'd come up with Colin. His modesty was disarming but it was his warmth and his positive attitude to life that made him so popular with everyone at Radio Derby.
'We've lost our friend but it's a mark of the man that so many of our listeners feel they've lost their friend too. All of us are going to miss him dreadfully.'
Derby County spokesman Colin Gibson, who had worked with Bloomfield at BBC Radio Derby, said: 'As a broadcaster he was the consummate professional.
'He could be - at one time - eulogising about what was happening at Neighbours and the next turn he'd being interviewing the prime minister and he would do them both brilliantly. He could really turn his hand to anything.
'His bravery during his fight with cancer had to be admired, preferring always to talk about the Rams or his beloved Shrewsbury Town rather than the pain he was going through.'
Derby County president Sam Rush said: 'He will be sadly missed by everyone at Derby County Football Club as we had a tremendous working relationship with him.
'He can only be described as an inspirational individual and both a wonderful and humble young man.'
At Derby's match away at Millwall today that finished 3-3, Rams' supporters chanted his name, singing 'there's only one Colin Bloomfield'.
On Twitter, fellow broadcaster Jake Humphrey wrote: 'Devastated Colin Bloomfield has lost his fight. Ten minutes on the phone to him and you were walking on air all day.'
Henry Winter, from the Daily Telegraph, tweeted: 'RIP Colin Bloomfield. Hugely respected BBC football commentator and presenter. Only 33. Thoughts with his family, friends and colleagues.'
Elsewhere, Niall Horan of One Direction, said: 'Sad to hear to hear of the passing of Colin Bloomfield today. He was a super great guy and great commentator.'
These were the last tweets written by Colin Bloomfield, who passed away at a hospice near Shrewsbury today
Bloomfield's most recent battle with melanoma started in September 2013, but he was no stranger to the disease having first encountered it in 2001.
A cancerous mole was operated on and turned out to be a malignant melanoma. Five years later, in 2006, he was given the all-clear.
But in May 2013, he discovered a lump on his groin. Since then he had been undergoing various treatments and initially that helped shrink some of the tumours in his brains and lungs.
However, further scans in the last few weeks revealed the tumours in his brain were increasing in size and earlier this month, he went to a hospice near his home town of Shrewsbury.
After a courageous fight, he lost his final battle at 7.05am this morning.